![]() Once you’re signed in, go ahead and name your campaign. To get started, sign into Reddit’s campaign management tool. To see it in action, Reddit ads offers case studies on some of their most successful campaigns, including Duracell and Toyota. ![]() Display ads on Reddit are generally reserved for those with big ad budgets, like agencies or major media buyers.īesides offering more of a dynamic ad campaign, Reddit’s managed advertising program comes with perks, like a dedicated account manager and personalized analytics reports. They don’t come cheap-prices start at $30,000. This type of ad is part of Reddit’s managed advertising program. If you want one of these, you’ll have to contact Reddit’s sales team. This is your traditional online display ad, like a banner or rich media ad. These are available on Reddit’s self-serve advertising platform. Unlike a link ad that redirects to a site or landing page, text ads will always redirect to another Reddit page or post. The page your ad sends readers to can contain a longer description of your offer, external links, or links to a discussion forum that explains more about your product. Text ad-This is an internal link to another Reddit page. Without the need for a ton of copywriting, these ads can be created quickly and easily. ![]() Link ad-This is an external link to your website or product landing page. You’ll notice this kind of Reddit ad has a light blue background and a “promoted” tag. Link ads and text ads have the same look and feel to user-submitted posts on Reddit. There are two types of promoted posts: link ads and text ads. You simply upload a photo or company logo, include a link, and add some text. Reddit’s self-serve advertising service-link ads and text ads-doesn’t require a developer or designer. When it comes time to run an ad campaign, your brand will be recognized as a trustworthy and helpful member of the community. The retail store does this by hosting AMAs with their executive team, answering questions from users, and asking the Reddit community directly what they’d like to see from the brand’s subreddit.īy continuously sharing relevant content on Reddit, you can build trust among users. For example, Nordstrom has dedicated their official Reddit handle, Nordstrom1901, to audience engagement. You can host an AMA (Ask Me Anything) in your chosen subreddit, ask for customer feedback to gauge how people feel about your brand, and encourage user engagement by promoting content that interests them. Reddit is the world’s largest online forum-it was built for discussing, communicating, and sharing thoughts and opinions. There are already more than 9,000 subreddits. This is where you’ll find very specific, engaged, and often influential audiences. Reddit offers the unique experience of targeting audiences via subreddits-niche communities often related to specific interests. Each subreddit attracts a certain group people with particular interests. ![]() On most social media platforms, ad targeting is limited to categories like interests and regions. Why your business should advertise on Reddit Audience targeting Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software.
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